June Rookie Idol Group Brand Reputation Rankings Announced

Jun 04, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from May 4 to June 4. Only idols who debuted in 2023 or later were considered for the rankings.

ILLIT held onto their spot at the top of the list this month with a brand reputation index of 3,182,785. High-ranking phrases in their keyword analysis included “Magnetic,” “Billboard,” and “BELIFT LAB,” while their highest-ranking related terms included “surpass,” “prove,” and “consistent.” The group’s positivity-negativity analysis also revealed a score of 80.25 percent positive reactions.

TWS maintained their position at second place with a brand reputation index of 2,204,072, while QWER took third place with a score of 2,043,492.

tripleS shot to fourth place after seeing a whopping 302.20 percent increase in their brand reputation index since May, bringing their total score to 1,502,745.

Finally, BABYMONSTER rounded out the top five for June with a brand reputation index of 1,399,474.

Check out the top 30 for this month below!