Watch: IVE Throws A Disco Party In Refreshing 'SUMMER FESTA' MV For 2024 Pepsi Campaign

IVE is back with a new song and music video in collaboration with Pepsi!

On June 28 at 6 p.m. KST, IVE dropped their single “SUMMER FESTA” for the 2024 Pepsi Campaign along with the music video for the track.

“SUMMER FESTA” is a disco-pop track infused with funky guitar and groovy bass, perfect for the summer.

The song underscores IVE’s identity of confidence, self-assurance, and independence in love, encapsulated in lyrics like “Act honestly, follow your heart,” “Every moment is a delightful challenge,” and “I’ll seize the opportunities with my own hands.”

Check out the fun new music video below!


 

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