July Rookie Idol Group Brand Reputation Rankings Announced

Jul 02, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from June 2 to July 2. Only idols who debuted in 2023 or later were considered for the rankings.

ILLIT maintained their position at the top of the list this month with a brand reputation index of 2,158,340. High-ranking phrases in their keyword analysis included “Magnetic,” “Wonhee,” and “Billboard,” while their highest-ranking related terms included “fresh,” “cute,” and “beautiful.” The group’s positivity-negativity analysis also revealed a score of 80.91 percent positive reactions.

RIIZE took second place for July with a brand reputation index of 1,991,646, marking a 68.65 percent increase in their score since last month.

tripleS rose to third place with a brand reputation index of 1,396,545, while QWER trailed close behind in fourth with a score of 1,297,375.

Finally, TWS rounded out the top five with a brand reputation index of 1,244,609 for July.

Check out the top 30 for this month below!