July Variety Star Brand Reputation Rankings Announced

Jul 06, 2024

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from June 6 to July 6.

Yoo Jae Suk held onto his spot at the top of the list with a brand reputation index of 3,569,531, marking an 8.62 percent increase in his score since June. High-ranking phrases in his keyword analysis included “How Do You Play?”, “You Quiz on the Block,” and “handprinting,” while his highest-ranking related terms included “fun,” “relate,” and “friendly.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 87.82 percent positive reactions.

Park Myung Soo rose to second place for July with a brand reputation index of 2,041,636, marking a 50.15 percent increase in his score since last month.

Meanwhile, Jun Hyun Moo came in at a close third with a brand reputation index of 1,979,285 for July.

Kim Jong Kook took fourth place for the month with a brand reputation index of 1,815,259, marking a 35.55 percent rise in his score since June.

Finally, Tak Jae Hoon rounded out the top five for July with a brand reputation index of 1,635,490.

Check out the top 30 for this month below!