July Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from June 7 to July 7.

“Home Alone” (“I Live Alone”) remained first place at the top of the list this month with a brand reputation index of 5,423,753. High-ranking phrases in the show’s keyword analysis included “Jun Hyun Moo,” “Park Na Rae,” and “Kyuhyun,” while its highest-ranking related terms included “reveal,” “challenge,” and “show.” The program’s positivity-negativity analysis also revealed a score of 84.80 percent positive reactions.

“Jinny’s Kitchen,” which recently returned for a second season, took second place with a brand reputation index of 3,780,395.

“My Little Old Boy” ranked third with a brand reputation index of 3,5499,162, while “Running Man” came in at a close fourth with a brand reputation index of 3,512,764.

Finally, “How Do You Play?” rounded out the top five for July with a brand reputation index of 3,488,784, marking a 31.08 percent rise in its score since June.

Check out the top 20 for this month below!

1. “Home Alone” (“I Live Alone”)
2. “Jinny’s Kitchen”
3. “My Little Old Boy”
4. “Running Man”
5. “How Do You Play?”
6. “National Singing Contest”
7. “Radio Star”
8. “Win or Nothing” (“A Clean Sweep”)
9. “Knowing Bros” (“Ask Us Anything”)
10. “Same Bed, Different Dreams”
11. “Immortal Songs”
12. “2 Days & 1 Night Season 4”
13. “Gag Concert”
14. “I Am Solo”
15. “The Manager”
16. “The King of Mask Singer”
17. “Shooting Stars” (“Kick a Goal”)
18. “You Quiz on the Block”
19. “The Return of Superman”
20. “Dolsing Fourmen”

Watch full episodes of “Home Alone” with subtitles on Viki below:

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Or catch up on “My Little Old Boy” here:

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And “Running Man” below!

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