July Drama Actor Brand Reputation Rankings Announced

Jul 27, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between June 9 and July 9.

The leading ladies of JTBC’s “Miss Night and Day” swept the top spots on this month’s list, with Apink’s Jeong Eun Ji and Lee Jung Eun taking first and second place respectively. Jeong Eun Ji scored a brand reputation index of 2,531,972 for July, while Lee Jung Eun followed close behind with a score of 2,399,634.

High-ranking phrases in Jeong Eun Ji’s keyword analysis included “body change,” “double life,” and “Apink,” while her highest-ranking related terms included “fresh,” “transform,” and “wait.” The idol-turned-actress’s positivity-negativity analysis also revealed a score of 82.57 percent positive reactions.

Um Tae Goo, who is currently starring in the popular JTBC drama “My Sweet Mobster,” came in at a close third with a brand reputation index of 2,242,833 for July.

Song Seung Heon, who recently starred in tvN’s “The Player 2: Master of Swindlers,” ranked fourth with a brand reputation index of 1,621,108.

Finally, Jung Ryeo Won of the recent drama “The Midnight Romance in Hagwon” rounded out the top five with a brand reputation index of 1,596,205.

Check out the top 30 for this month below!