July Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from June 25 to July 25.

BTS’s Jin held onto his spot at the top of the list this month with a brand reputation index of 5,606,311. High-ranking phrases in his keyword analysis included “Paris Olympics,” “torch relay,” and “Super Tuna,” while his highest-ranking related terms included “torchbearing,” “limelight,” and “handsome.” Jin’s positivity-negativity analysis also revealed a score of 92.59 percent positive reactions.

Girls’ Generation’s Taeyeon rose to second place with a brand reputation index of 3,532,006, marking a 48.72 percent increase in her score since June.

Apink’s Jeong Eun Ji shot to third place after seeing a staggering 171.24 percent rise in her brand reputation index, bringing her total score for July to 3,398,443.

Meanwhile, ASTRO’s Cha Eun Woo took fourth place for the month with a brand reputation index of 2,870,148.

IVE’s Jang Won Young came in at a close fifth with a brand reputation index of 2,748,651, marking an impressive 97.18 percent increase in her score since June.

Check out the top 30 for this month below!

1. BTS’s Jin
2. Girls’ Generation’s Taeyeon
3. Apink’s Jeong Eun Ji
4. ASTRO’s Cha Eun Woo
5. IVE’s Jang Won Young
6. aespa’s Karina
7. IVE’s An Yu Jin
8. cignature’s Jeewon
9. BTS’s Jimin
10. Red Velvet’s Joy
11. aespa’s Winter
12. KISS OF LIFE’s Natty
13. Wanna One’s Kang Daniel
14. Red Velvet’s Irene
15. RIIZE’s Wonbin
16. OH MY GIRL’s Mimi
17. BLACKPINK’s Jisoo
18. BTS’s Jungkook
19. THE BOYZ’s Juyeon
20. TWICE’s Nayeon
21. SHINee’s Key
22. THE BOYZ’s Sunwoo
23. ENHYPEN’s Sunghoon
24. Super Junior’s Kyuhyun
25. Red Velvet’s Seulgi
26. BLACKPINK’s Rosé
27. SEVENTEEN’s Wonwoo
28. Girls’ Generation’s YoonA
29. IVE’s Rei
30. OH MY GIRL’s YooA

Watch BTS’s film “BREAK THE SILENCE: THE MOVIE” with subtitles on Viki below:

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