July Movie Star Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from June 16 to July 16.

Lee Jung Jae rose to the top of this month’s list with a brand reputation index of 5,810,169, marking a 64.72 percent increase in his score since June. High-ranking phrases in his keyword analysis included “Star Wars,” “The Acolyte,” and “world star,” while his highest-ranking related terms included “success,” “appear,” and “advertise.” Lee Jung Jae’s positivity-negativity analysis also revealed a score of 91.29 percent positive reactions.

Meanwhile, Lee Je Hoon climbed to second place with a brand reputation index of 4,697,290, marking a 70.40 percent rise in his score since last month.

Um Tae Goo shot to third place after seeing a whopping 451.39 percent increase in his brand reputation index since June, bringing his total score for July to 4,531,967.

Park Ji Hwan took fourth place with a brand reputation index of 4,482,166, marking an 80.50 percent rise in his score since last month.

Finally, Lee Seo Jin came in at a close fifth after seeing a 237.19 percent increase in his brand reputation index, bringing his total score to 4,414,746 for July.

Check out the top 30 for this month below!

  1. Lee Jung Jae
  2. Lee Je Hoon
  3. Um Tae Goo
  4. Park Ji Hwan
  5. Lee Seo Jin
  6. Ha Jung Woo
  7. Choi Min Sik
  8. Lee Byung Hun
  9. Song Joong Ki
  10. Go Min Si
  11. Lee Jung Eun
  12. Chun Woo Hee
  13. Go Youn Jung
  14. Son Suk Ku
  15. Lee Sung Min
  16. Choi Woo Shik
  17. Hwang Jung Min
  18. Ma Dong Seok
  19. Park Seo Joon
  20. Song Kang Ho
  21. Gong Seung Yeon
  22. Wi Ha Joon
  23. Kang Dong Won
  24. Yeo Jin Goo
  25. Sung Dong Il
  26. Ryu Jun Yeol
  27. Kim Hye Soo
  28. Lee Yoo Young
  29. Jung Woo Sung
  30. Song Seung Heon

Watch Um Tae Goo in his currently airing drama “My Sweet Mobster” with subtitles on Viki below:

Watch Now

Or check out Lee Jung Jae’s film “Deliver Us from Evil” below!

Watch Now

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