August Advertisement Model Brand Reputation Rankings Announced

Aug 03, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from July 2 to August 2. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for August.

Lim Young Woong topped this month’s list with a brand reputation index of 2,399,824, marking a 20.49 percent increase in his score since July.

Ma Dong Seok rose to second place after seeing a 45.41 percent increase in his brand reputation index, bringing his total score for August to 1,528,728.

Yoo Jae Suk jumped to third place with a brand reputation index of 1,474,005, marking a 16.68 percent rise in his score since last month.

Meanwhile, Byeon Woo Seok came in at a close fourth with a brand reputation index of 1,429,189.

Finally, soccer star Son Heung Min rounded out the top five with a brand reputation index of 1,166,566, marking a 44.01 percent rise in his score since July.

Check out the top 30 for this month below!