August Variety Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from July 3 to August 3.

Yoo Jae Suk continued his reign at the top of the list this month with a brand reputation index of 3,406,291 for August. High-ranking phrases in his keyword analysis included “You Quiz on the Block,” “building owner,” and “Pilot,” while his highest-ranking related terms included “appear,” “participate,” and “save.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 92.47 percent positive reactions.

Jun Hyun Moo rose to second place on the list with a brand reputation index of 2,403,353, marking a 21.43 percent increase in his score since July.

Shin Dong Yup climbed to third place with a brand reputation index of 2,077,990, marking a 27.16 percent rise in his score since last month.

Kim Gura came in at a close fourth after seeing an impressive 76.23 percent increase in his brand reputation index, bringing his total score for the month to 2,059,152.

Finally, Park Myung Soo rounded out the top five with a brand reputation index of 1,851,873 for August.

Check out the top 30 for this month below!

  1. Yoo Jae Suk
  2. Jun Hyun Moo
  3. Shin Dong Yup
  4. Kim Gura
  5. Park Myung Soo
  6. Kang Ho Dong
  7. Seo Jang Hoon
  8. Tak Jae Hoon
  9. Kim Jong Kook
  10. Kim Jong Min
  11. Ahn Jung Hwan
  12. Lee Soo Geun
  13. Lee Hyori
  14. Super Junior’s Kim Heechul
  15. HaHa
  16. Park Na Rae
  17. Cho Sae Ho
  18. Lee Young Ja
  19. Song Ji Hyo
  20. Jang Do Yeon
  21. Kim Sook
  22. Defconn
  23. Kim Min Kyung
  24. Lee Kyung Kyu
  25. Lee Sang Min
  26. Kim Dong Hyun
  27. Noh Hong Chul
  28. Kim Joon Ho
  29. Lee Ji Hye
  30. Kim Sung Joo

Watch Yoo Jae Suk in “Running Man” with subtitles on Viki below:

Watch Now

And Jun Hyun Moo in “Home Alone” (“I Live Alone”) below!

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Source (1)

Top Photo Credit: Xportsnews


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