August Variety Star Brand Reputation Rankings Announced

Aug 04, 2024

The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from July 3 to August 3.

Yoo Jae Suk continued his reign at the top of the list this month with a brand reputation index of 3,406,291 for August. High-ranking phrases in his keyword analysis included “You Quiz on the Block,” “building owner,” and “Pilot,” while his highest-ranking related terms included “appear,” “participate,” and “save.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 92.47 percent positive reactions.

Jun Hyun Moo rose to second place on the list with a brand reputation index of 2,403,353, marking a 21.43 percent increase in his score since July.

Shin Dong Yup climbed to third place with a brand reputation index of 2,077,990, marking a 27.16 percent rise in his score since last month.

Kim Gura came in at a close fourth after seeing an impressive 76.23 percent increase in his brand reputation index, bringing his total score for the month to 2,059,152.

Finally, Park Myung Soo rounded out the top five with a brand reputation index of 1,851,873 for August.

Check out the top 30 for this month below!