August Drama Actor Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between July 6 and August 6.

Good Partner” star Jang Nara topped this month’s list with a brand reputation index of 3,619,348, while her co-star Nam Ji Hyun took fifth place with a brand reputation index of 1,705,560.

High-ranking phrases in Jang Nara’s keyword analysis included “Good Partner,” “divorce attorney,” and “affair,” while her highest-ranking related terms included “cool-headed,” “prickly,” and “fierce.” The actress’s positivity-negativity analysis also revealed a score of 87.90 percent positive reactions.

Meanwhile, “The Auditors” star Shin Ha Kyun came in second place with a brand reputation index of 2,385,706.

Um Tae Goo, who recently starred in the hit rom-com “My Sweet Mobster,” held onto his spot at third place with a brand reputation index of 2,051,997.

Finally, Apink’s Jeong Eun Ji of “Miss Night and Day” came in at a close fourth with a brand reputation index of 1,978,253 for August.

Check out the top 30 for this month below!

  1. Jang Nara
  2. Shin Ha Kyun
  3. Um Tae Goo
  4. Apink’s Jeong Eun Ji
  5. Nam Ji Hyun
  6. Choi Jin Hyuk
  7. Han Sun Hwa
  8. Lee Jung Eun
  9. Chae Jong Hyeop
  10. Kim So Hyun
  11. Ji Hyun Woo
  12. Baek Seo Hoo
  13. Lee Jung Ha
  14. Han Chae Young
  15. Jo Aram
  16. Han Bo Reum
  17. Kim Jun Han
  18. Kwon Yool
  19. Kim Hyun Jin
  20. Lee Il Hwa
  21. Ji Sung
  22. Park Sang Won
  23. Jung Moon Sung
  24. Im Soo Hyang
  25. Cha Hwa Yeon
  26. T-ara’s Ham Eun Jung
  27. Ji Seung Hyun
  28. Kwon Yool (This repetition appears to be an error by the Korean Business Research Institute.)
  29. Choi Woong
  30. Baek Sung Hyun

Watch Jang Nara and Nam Ji Hyun in “Good Partner” with subtitles on Viki below:

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And Shin Ha Kyun in “The Auditors” here:

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Or binge-watch all of “My Sweet Mobster” below!

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