August Drama Actor Brand Reputation Rankings Announced

Aug 07, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between July 6 and August 6.

“Good Partner” star Jang Nara topped this month’s list with a brand reputation index of 3,619,348, while her co-star Nam Ji Hyun took fifth place with a brand reputation index of 1,705,560.

High-ranking phrases in Jang Nara’s keyword analysis included “Good Partner,” “divorce attorney,” and “affair,” while her highest-ranking related terms included “cool-headed,” “prickly,” and “fierce.” The actress’s positivity-negativity analysis also revealed a score of 87.90 percent positive reactions.

Meanwhile, “The Auditors” star Shin Ha Kyun came in second place with a brand reputation index of 2,385,706.

Um Tae Goo, who recently starred in the hit rom-com “My Sweet Mobster,” held onto his spot at third place with a brand reputation index of 2,051,997.

Finally, Apink’s Jeong Eun Ji of “Miss Night and Day” came in at a close fourth with a brand reputation index of 1,978,253 for August.

Check out the top 30 for this month below!