August Girl Group Brand Reputation Rankings Announced

Aug 10, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for girl groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various girl groups, using big data collected from July 11 to August 11.

aespa held onto their spot at the top of the list this month with a brand reputation index of 5,248,038 for August. High-ranking phrases in their keyword analysis included “Supernova,” “Armageddon,” and “global tour,” while their highest-ranking related terms included “record,” “dominate,” and “success.” The group’s positivity-negativity analysis also revealed a score of 92.87 percent positive reactions.

IVE similarly maintained their position at second place, earning a brand reputation index of 3,139,779 for August.

Meanwhile, Red Velvet rose to third place with a brand reputation index of 3,042,262 for the month.

KISS OF LIFE shot to fourth place after seeing a whopping 228.83 percent increase in their brand reputation index, bringing their total score to 2,958,447.

Finally, LE SSERAFIM rounded out the top five for August with a brand reputation index of 2,674,837.

Check out the top 30 for this month below!