August Rookie Idol Group Brand Reputation Rankings Announced

Aug 13, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from July 1 to August 1. Only idols who debuted in 2023 or later were considered for the rankings.

TWS topped the list for August with a brand reputation index of 2,091,526, marking a 68.05 percent increase in their score since last month. High-ranking phrases in their keyword analysis included “powerful,” “refreshing,” and “youthful,” while their highest-ranking related terms included “42,” “plot twist,” and “SUMMER BEAT!” The group’s positivity-negativity analysis also revealed a score of 86.79 percent positive reactions.

tripleS rose to second place with a brand reputation index of 1788,518, marking a 28.07 percent increase in their score since July.

RIIZE took third place for August with a brand reputation index of 1,452,364, while QWER maintained their position at fourth place with a score of 1,148,508.

Finally, BABYMONSTER rounded out the top five with a brand reputation index of 1,027,447, marking a modest 0.47 percent rise in their score since July.

Check out the top 30 for this month below!