August Movie Star Brand Reputation Rankings Announced

Aug 13, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from July 13 to August 13.

Lee Je Hoon topped this month’s list with a brand reputation index of 4,954,950, marking a modest 5.49 percent increase in his score since July. High-ranking phrases in his keyword analysis included “Escape,” “chase,” and “North Korean soldier,” while his highest-ranking related terms included “chase,” “race,” and “surpass.” Lee Je Hoon’s positivity-negativity analysis also revealed a score of 87.53 percent positive reactions.

Jo Jung Suk shot to second place after seeing a whopping 107.08 percent increase i his brand reputation index since last month, bringing his total score for August to 4,401,318.

Ma Dong Seok took third place for the month with a brand reputation index of 3,764,145, marking a 29.65 percent rise in his score since July.

Meanwhile, Um Tae Goo came in fourth place for August with a brand reputation index of 3,492,300.

Finally, Son Suk Ku rounded out the top five with a brand reputation index of 3,314,161, marking a 7.50 percent increase in his score since July.

Check out the top 30 for this month below!