August Boy Group Member Brand Reputation Rankings Announced

Aug 17, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 730 boy group members, using big data collected from July 17 to August 17.

ASTRO’s Cha Eun Woo topped this month’s list with a brand reputation index of 3,668,606, marking a 49.34 percent increase in his score since July. High-ranking phrases in his keyword analysis included “Living in a Rented House in Finland,” “ambassador,” and “face genius,” while his highest-ranking related terms included “flawless,” “advertise,” and “pitch.” Cha Eun Woo’s positivity-negativity analysis also revealed a score of 93.58 percent positive reactions.

Meanwhile, BTS’s Jin took second place for August with a brand reputation index of 3,199,306.

RIIZE’s Wonbin rose to third place with a brand reputation index of 2,781,141, marking a 36.66 percent increase in his score since last month.

BTS’s Jimin came in fourth place with a brand reputation index of 2,536,752, marking a 36.27 percent rise in his score since July.

Finally, BTS’s Jungkook rounded out the top five after seeing a 47.88 percent jump in his brand reputation index, bringing his total score for August to 2,108,194.

Check out the top 30 for this month below!