August Star Brand Reputation Rankings Announced

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of August!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from July 31 to August 31.

This month’s list was dominated by athletes and medalists from the recent 2024 Paris Olympics. Table tennis player and Olympic bronze medalist Shin Yubin topped the list for August, coming in far ahead of the rest of the pack with a brand reputation index of 11,825,161.

Meanwhile, trot singer Lim Young Woong stayed strong at second place with a brand reputation index of 7,718,356.

Olympic shooter and gold medalist Kim Yeji took third place for the month with a brand reputation index of 7,173,688.

Archer and Olympic gold medalist Kim Woojin came in at a close fourth with a brand reputation index of 6,817,245, while fencer and Olympic champion Oh Sanguk rounded out the top five with a score of 6,302,081.

Check out the top 30 for this month below!

  1. Shin Yubin
  2. Lim Young Woong
  3. Kim Yeji
  4. Kim Woojin
  5. Oh Sanguk
  6. aespa
  7. Yoo Jae Suk
  8. Byeon Woo Seok
  9. SEVENTEEN
  10. Son Heung Min
  11. Lim Sihyeon
  12. PSY
  13. Lee Woo Seok
  14. Kim Je Deok
  15. IVE
  16. Huh Mimi
  17. Kim Soo Hyun
  18. SHINee
  19. Red Velvet
  20. IU
  21. NCT
  22. BLACKPINK
  23. BTS
  24. Stray Kids
  25. ASTRO’s Cha Eun Woo
  26. Lee Joo Myung
  27. Lee Chan Won
  28. TWICE
  29. Jun Hyun Moo
  30. Baek Jong Won

Source (1)


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