Watch: Kim So Yeon Shocks Her '90s Village By Selling Adult Toys And Lingerie In "A Virtuous Business" Teaser

Sep 05, 2024

JTBC’s upcoming drama “A Virtuous Business” has released its first teaser!

A remake of the British television series “Brief Encounters,” “A Virtuous Business” will tell the story of the independence, growth, and friendship of four women who delve into door-to-door sales of adult products in a rural village back in 1992, when it was still taboo to talk about sex.

The new teaser begins with Jung Sook (Kim So Yeon)’s young son asking her what sort of products she sells, leaving her at a loss for how to respond.

The video then shows a room full of married women gathered at the house of the elegant and intelligent Oh Geum Hee (Kim Sung Ryung), ready to view the goods Jung Sook has for sale. As they are given tea and dessert, Jung Sook tells them, “Please enjoy without feeling pressured to buy anything.”

Soon afterwards, the women are unable to hide their surprise as they realize that Jung Sook is selling lingerie and adult toys. One woman looks at a thong adorned with pearls and remarks, “Oh, it looks like you’re selling necklaces, too,” but Jung Sook shocks the room by interjecting, “It’s underwear.”

Despite the initial shock of their customers, Jung Sook and Oh Geum Hee—together with Seo Young Bok (Kim Sun Young) and Lee Joo Ri (Lee Se Hee)—wind up turning their rural village upside down with their business. They confidently declare, “We women also have the right to take an interest in and enjoy a passionate sex life.”

When Seo Young Bok worries, “Will we able to do well?”, Jung Sook replies with a look of determination, “We have to do well.”

“A Virtuous Business” will premiere in October. In the meantime, check out the new teaser below!