September Drama Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, community awareness, and viewership indexes of 19 popular dramas, using big data collected from August 8 to September 8.

SBS’s “Good Partner” topped this month’s list with a brand reputation index of 11,915,392. High-ranking phrases in the drama’s keyword analysis included “Jang Nara,” “Nam Ji Hyun,” and “Choi Yoo Na,” while its highest-ranking related terms included “divorce,” “stand alone,” and “break up.” The show’s positivity-negativity analysis also revealed a score of 82.47 percent positive reactions.

KBS 2TV’s “Beauty and Mr. Romantic” took second place with a brand reputation index of 7,077,135, while tvN’s “Love Next Door” ranked third with a score of 5,587,571.

ENA’s “Your Honor” claimed fourth place on the list with a brand reputation index of 4,220,345, and MBC’s “Black Out” came in at a close fifth with a score of 4,210,318.

Check out the top 19 for this month below!

1. “Good Partner”
2. “Beauty and Mr. Romantic”
3. “Love Next Door”
4. “Your Honor”
5. “Black Out”
6. “Su Ji and U Ri”
7. “The Auditors”
8. “The Frog”
9. “The Tyrant”
10. “Queen Woo”
11. “Serendipity’s Embrace”
12. “Perfect Family”
13. “Snow White’s Revenge”
14. “Romance in the House”
15. “The Brave Yong Su Jeong”
16. “Bad Memory Eraser”
17. “Cinderella at 2AM”
18. “Miran of the Junk Shop”
19. “DNA Lover”

Watch full episodes of “Good Partner” with subtitles on Viki below:

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“Beauty and Mr. Romantic” here:

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And “Your Honor” below!

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