Kim Ji Won Announced As New Brand Ambassador For BVLGARI

Sep 23, 2024

Kim Ji Won has been officially named the new brand ambassador for luxury brand BVLGARI!

On September 23, BVLGARI revealed their decision to appoint Kim Ji Won as their new ambassador, praising her “diverse charm, trendy style, and bright, positive character” as a perfect fit for the brand’s identity.

As the first-ever Korean house ambassador, Kim Ji Won will represent not only BVLGARI’s iconic jewelry and watches but also its perfume line, showcasing her signature blend of classic elegance and modern appeal.

In addition to fronting BVLGARI’s latest collections, Kim Ji Won will be the muse of the Divas’ Dream collection, which embodies bold and free-spirited women through the brand’s iconic fan-shaped motif.

Kim Ji Won shared her thoughts, stating, “BVLGARI is a beautiful brand that has been cherished globally for a long time. I am thrilled to join its magnificent history as an ambassador. I look forward to embarking on a new journey with BVLGARI as it continues to evolve from past to present and future.”

To commemorate her new role, Kim Ji Won will lend her voice as the audio guide for BVLGARI’s 140th-anniversary exhibition “Eternal Rebirth: In Search of Art, Jewelry, and Inspiration from Rome,” which will be held at the Museum Hanmi Samcheong in Seoul from September 27 to November 3.