Lee Se Hee Transforms Into A Fashionista Ahead Of Her Time In “A Virtuous Business”

Upcoming drama “A Virtuous Business” has shared new stills featuring Lee Se Hee!

A remake of the British television series “Brief Encounters,” “A Virtuous Business” will tell the story of the independence, growth, and friendship of four women who delve into door-to-door sales of adult products in a rural village back in 1992, when it was still taboo to talk about sex.

Lee Se Hee plays Lee Joo Ri, a fashionista who loves bold fashion and isn’t afraid to speak her mind. Joo Ri runs a beauty salon, and whenever she shows up, her stunning outfits and trendy style turn the village into her personal runway.

In the released stills, Joo Ri’s bold hairstyles, makeup, and form-fitting clothes showcase her dazzling fashion sense.

However, Joo Ri’s fashion-forward style is a bit ahead of its time in her conservative village. As a single mom raising a son on her own, she often faces judgmental looks and even inappropriate stares. But Joo Ri doesn’t let it bother her. She laughs it off, asking, “Why should I dress based on what some man says when I’m not even his wife?”

Joo Ri’s brutally honest personality will be a source of courage and strength for her fellow saleswomen—Han Jung Sook (Kim So Yeon), Oh Geum Hee (Kim Sung Ryung), and Seo Young Bok (Kim Sun Young)—when they face harsh criticism for selling adult products considered to be scandalous.

Joo Ri confidently embraces her Generation X style, even around customers who get flustered at the mention of the word “sex.” She speaks openly and honestly about sexual desires, showing off her bold personality.

The production team of “A Virtuous Business” remarked, “Joo Ri is a character who stays strong and confident, even in tough situations, and doesn’t let others’ opinions bring her down. She truly represents Generation X in the 1990s—setting trends and speaking her mind. Lee Se Hee’s energy and cheerful performance have brought Joo Ri to life. Please look forward to seeing Generation X’s Joo Ri’s strong presence in the bold adventures of these saleswomen.”

“A Virtuous Business” will premiere on October 12 at 10:30 p.m. KST.

While waiting, watch Lee Se Hee in “Bad Prosecutor” below!

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