Kim So Yeon, Yeon Woo Jin, Lee Se Hee, And More Reveal Their Secret Weapons In "A Virtuous Business" Posters

Sep 30, 2024

JTBC’s upcoming drama “A Virtuous Business” has released new posters highlighting the unique vibes of the five main characters!

A remake of the British television series “Brief Encounters,” “A Virtuous Business” will tell the story of the independence, growth, and friendship of four women who delve into door-to-door sales of adult products in a rural village back in 1992, when it was still taboo to talk about sex.

The newly released posters feature Han Jung Sook (Kim So Yeon), Oh Geum Hee (Kim Sung Ryung), Seo Young Bok (Kim Sun Young), Lee Joo Ri (Lee Se Hee), and the handsome security guard of Geumje City, Kim Do Hyun (Yeon Woo Jin), each showcasing their unique vibes and distinct traits. Their diverse characteristics and charms are closely linked to their own sales strategies, drawing attention.

Han Jung Sook, the leader of the “Sales Sisters,” diligently learns not only how to use the products but also their pros and cons and begins selling them with great care. Han Jung Sook’s secret weapon is her virtuousness and sincerity. The caption that says, “If you quietly raise your right hand, I will assist you with your purchase,” makes viewers curious about what is contained in the box she holds.

Oh Geum Hee is an elite woman who graduated from the English Literature Department at Ewha Womans University. One day, she awakens to the true meaning of the product’s motto, “Women also have the right to enjoy passionate sexual desires.” and becomes more dedicated to door-to-door sales than anyone else. Geum Hee confidently states, “I know exactly what this job entails,” setting an example as the eldest member of the “Sales Sisters.”

Seo Young Bok, despite being a beloved wife, is burdened with worries due to her clueless husband and four children ranging from a middle schooler to a newborn. Young Bok, whose goal is to escape poverty, possesses something that Jung Sook and Geum Hee do not: the experience of raising four children. She shows her strong determination, saying, “Is there anyone in all of Joseon who doesn’t wear underwear? Let’s see where to start!”

Lee Joo Ri is a fashion icon in Geumje, known for her cutting-edge style and her ability to deliver sharp comments with a charming and gentle demeanor. Joo Ri’s customer service skills are a powerful weapon in sales. When she says, “This one is a cute-sexy, and this one is an outright sexy-sexy!” it ignites customers’ desire to buy whatever product she is presenting.

Kim Do Hyun appears in Geumje to make women’s hearts flutter with his Hollywood actor-like appearance. However, his true charm and secret weapon in sales is his strong-willed personality. Having attended high school in the United States and been a successful detective at the Gangnam Police Station in Seoul, he draws a clear line and keeps his distance from the warm-hearted and meddlesome people of the small village. His line that reads, “I will find it no matter what,” raises curiosity as to the mysterious background behind his arrival in Geumje, where he seems to have no connections at all.