October Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from September 3 to October 3. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for October.

Trot singer Lim Young Woong rose to the top of the list this month, scoring a brand reputation index of 1,661,947.

Actor Byeon Woo Seok took second place for October with a brand reputation index of 1,416,656 

Olympic table tennis medalist Shin Yubin came in at a close third with a brand reputation index of 1,346,821, while soccer star Son Heung Min ranked fourth with a score of 1,288,895.

Finally, LE SSERAFIM shot to fifth place after seeing a whopping 228.51 percent increase in their brand reputation index since September, bringing their total score to 1,128,150.

Check out the top 30 for this month below!

  1. Lim Young Woong
  2. Byeon Woo Seok
  3. Shin Yubin
  4. Son Heung Min
  5. LE SSERAFIM
  6. Kim Soo Hyun
  7. ASTRO’s Cha Eun Woo
  8. Yoo Jae Suk
  9. Lee Jung Jae
  10. Jung Hae In
  11. Young Tak
  12. Lee Chan Won
  13. Ma Dong Seok
  14. aespa
  15. Gong Yoo
  16. SEVENTEEN
  17. BTS
  18. IVE
  19. BLACKPINK
  20. Son Suk Ku
  21. Kim Hye Yoon
  22. TWICE
  23. Shin Min Ah
  24. Um Tae Goo
  25. Cha Seung Won
  26. Han Ji Min
  27. Jo Jung Suk
  28. Kim Woo Bin
  29. Park Bo Gum
  30. IU

Watch Byeon Woo Seok in his hit drama “Lovely Runner” with subtitles on Viki below!

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