October Drama Actor Brand Reputation Rankings Announced

Oct 09, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between September 9 and October 9.

“Love Next Door” star Jung Hae In held onto his spot at the top of the list this month, with his brand reputation index rising to 5,451,970 for October. High-ranking phrases in his keyword analysis included “Love Next Door,” “Jung So Min,” and “Choi Seung Hyo,” while his highest-ranking related terms included “caring,” “good chemistry,” and “precious.” Jung Hae In’s positivity-negativity analysis also revealed a score of 89.54 percent positive reactions.

“Good Partner” star Jang Nara also maintained her position at second place, scoring a brand reputation index of 3,772,034 for the month.

Jeon Jong Seo of “Queen Woo” came in at a close third with a brand reputation index of 3,607,183, while “Love Next Door” leading lady Jung So Min took fourth with a score of 3,403,742.

Finally, “The Judge from Hell” star Park Shin Hye rounded out the top five for October with a brand reputation index of 2,867,844.

Check out the top 30 for this month below!