October Boy Group Brand Reputation Rankings Announced

Oct 12, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from September 12 to October 12.

SEVENTEEN once again topped the list with a brand reputation index of 6,566,205 for October, marking a 97.13 percent increase in their score since last month. High-ranking phrases in the group’s keyword analysis included “MINITEEN,” “12th mini album,” and “SEVENTEEN STREET,” while their highest-ranking related terms included “reveal,” “comeback,” and “collaborate.” SEVENTEEN’s positivity-negativity analysis also revealed a score of 92.84 percent positive reactions.

BTS rose to second place after seeing a whopping 305.05 percent increase in their brand reputation index, bringing their total score for the month to 5,579,105.

TWS shot to third place with a brand reputation index of 2,903,449, marking a 140.36 percent rise in their score since September.

Stray Kids took fourth place with a brand reputation index of 2,482,888, marking a 30.22 percent increase in their score since last month.

BOYNEXTDOOR came in at a close fifth with a brand reputation index of 2,433,671, marking a 175.52 percent rise in their score since September.

Check out the top 30 for this month below!