October Boy Group Member Brand Reputation Rankings Announced

Oct 19, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual boy group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 730 boy group members, using big data collected from September 19 to October 19.

ASTRO’s Cha Eun Woo topped this month’s list with a brand reputation index of 4,362,188, marking a 65.88 percent rise in his score since September.

High-ranking phrases in Cha Eun Woo’s keyword analysis included “advertising model,” “chiseled,” and “face genius,” while his highest-ranking related terms included “reveal,” “selected,” and “flawless.” Cha Eun Woo’s positivity-negativity analysis also revealed a score of 92.87 percent positive reactions.

Wanna One’s Kang Daniel rose to second place after seeing a whopping 156.08 increase in his brand reputation index, bringing his total score for October to 4,083,183.

BTS’s Jin took third place with a brand reputation index of 3,489,228, marking an 18.29 percent rise in his score last month.

BTS’s Jimin held onto his spot at fourth place with a brand reputation index of 2,809,455, marking a 91.77 percent increase in his score.

Finally, EXO’s Baekhyun shot to fifth place after seeing a staggering 145.89 percent rise in his brand reputation index, bringing his total score to 1,948,310.

Check out the top 30 for this month below!