November Variety Show Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for variety shows!

The rankings were determined through an analysis of the consumer participation, interaction, media coverage, community awareness, and viewership indexes of 50 popular variety programs, using big data collected from October 3 to November 3.

“Home Alone” (“I Live Alone”) topped this month’s list with a brand reputation index of 5,502,366, marking a 20.58 percent increase in its score since October. High-ranking phrases in the show’s keyword analysis included “Go Joon,” “Kim Dae Ho,” and “Jun Hyun Moo,” while its highest-ranking related terms included “travel,” “observe,” and “camping.” The program’s positivity-negativity analysis also revealed a score of 89.20 percent positive reactions.

Meanwhile, “Three Meals a Day” took second place on the list with a brand reputation index of 5,066,488.

“My Little Old Boy” held onto its spot at third place with a brand reputation index of 4,639,398, marking a 24.37 percent rise in its score since last month.

“Running Man” rose to fourth place after seeing a 22.52 percent increase in its brand reputation index, bringing its total score to 4,141,682 for November.

Finally, “2 Days & 1 Night Season 4” rounded out the top five with a brand reputation index of 3,491,232, marking a 9.38 percent rise in its score since October.

Check out the top 20 for this month below!

1. “Home Alone” (“I Live Alone”)
2. “Three Meals a Day”
3. “My Little Old Boy”
4. “Running Man”
5. “2 Days & 1 Night Season 4”
6. “Radio Star”
7. “Knowing Bros” (“Ask Us Anything”)
8. “Win or Nothing” (“A Clean Sweep”)
9. “I Am Solo”
10. “National Singing Contest”
11. “Same Bed, Different Dreams”
12. “Gayo Stage”
13. “The King of Mask Singer”
14. “How Do You Play?”
15. “Immortal Songs”
16. “Stingy”
17. “Shooting Stars” (“Kick a Goal”)
18. “Boss in the Mirror”
19. “Lovers of Joseon”
20. “Dolsing Fourmen”

Watch “Home Alone” with subtitles on Viki below:

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“Three Meals a Day: Seaside Ranch” here:

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And “My Little Old Boy” below!

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