November Rookie Idol Group Brand Reputation Rankings Announced

Nov 05, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from October 5 to November 5. Only idols who debuted in 2023 or later were considered for the rankings.

TWS topped this month’s list with a brand reputation index of 1,387,910, marking a 10.65 percent increase in their score since October. High-ranking phrases in the group’s keyword analysis included “plot twist,” “comeback,” and “Last Bell,” while their highest-ranking related terms included “prove,” “heartwarming,” and “neat.” TWS’s positivity-negativity analysis also revealed a score of 89.04 percent positive reactions.

QWER jumped to second place with a brand reputation index of 1,253,903, marking a 47.06 percent rise in their score since last month.

BABYMONSTER shot to third place after seeing a 114.92 percent increase in their brand reputation index, bringing their total score to 1,211,113 for November.

tripleS came in at a close fourth with a brand reputation index of 1,150,783, marking a 34.64 percent rise in their score since last month.

Finally, ILLIT rounded out the top five with a brand reputation index of 1,050,097, marking an 8.69 percent rise in their score since October.

Check out the top 30 for this month below!