November Boy Group Brand Reputation Rankings Announced

Nov 09, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from October 9 to November 9.

BTS topped the list with a brand reputation index of 5,447,345 for November. High-ranking phrases in the group’s keyword analysis included “Jin,” “ARMY,” and “full group,” while their highest-ranking related terms included “record,” “support,” and “lovely.” BTS’s positivity-negativity analysis also revealed a score of 90.07 percent positive reactions.

Meanwhile, SEVENTEEN took second place for the month with a brand reputation index of 4,562,920.

NCT shot to third place after seeing a staggering 264.01 percent increase in their brand reputation index, bringing their total score for November to 3,391,698.

SHINee jumped to fourth place with a brand reputation index of 3,250,294, marking a 51.69 percent rise in their score since last month.

Finally, Stray Kids rounded out the top five with a brand reputation index of 2,599,566, marking a 4.70 percent increase in their score since October.

Check out the top 30 for this month below!