November Drama Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, community awareness, and viewership indexes of 16 popular dramas, using big data collected from October 12 to November 12.

tvN’s “Jeongnyeon: The Star is Born” topped this month’s list with a brand reputation index of 12,088,139. High-ranking phrases in the drama’s keyword analysis included “Kim Tae Ri,” “traditional theater,” and “webtoon,” while its highest-ranking related terms included “surpass,” “act passionately,” and “powerful.” The show’s positivity-negativity analysis also revealed a score of 92.98 percent positive reactions.

SBS’s “The Judge from Hell” rose to second place on the list with a brand reputation index of 9,696,058.

KBS 2TV’s “Iron Family” jumped to third place for November with a brand reputation index of 8,873,198.

MBC’s “Doubt” took fourth place on the list with a brand reputation index of 6,606,582.

Finally, TVING’s “Love in the Big City” rounded out the top five with a brand reputation index of 5,822,803.

Check out the top 16 for this month below!

1. “Jeongnyeon: The Star is Born”
2. “The Judge from Hell”
3. “Iron Family”
4. “Doubt”
5. “Love in the Big City”
6. “A Virtuous Business”
7. “Family by Choice”
8. “Dear Hyeri”
9. “What Comes After Love”
10. “My Merry Marriage”
11. “Dog Knows Everything”
12. “Snow White’s Revenge”
13. “Dongjae, the Good or the Bastard”
14. “The Brave Yong Su Jeong”
15. “Brewing Love”
16. “Seoul Busters”

Watch full episodes of “Iron Family” with subtitles on Viki below:

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And “Doubt” here:

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Or binge-watch all of “Love in the Big City” below!

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