Individual Idol Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from October 28 to November 28.
BLACKPINK’s Rosé rose to the top of the list after seeing a staggering 303.61 percent increase in her brand reputation index, bringing her total score to 19,872,121 for the month.
High-ranking phrases in Rosé’s keyword analysis included “APT.”, “Billboard,” and “Bruno Mars,” while her highest-ranking related terms included “participate,” “warm,” and “honest.” Rosé’s positivity-negativity analysis also revealed a score of 96.90 percent positive reactions.
aespa’s Karina held onto her spot at second place with a brand reputation index of 7,925,856, marking a 12.81 percent increase in her score since last month.
BTS’s Jin jumped to third place with a brand reputation index of 7,183,205, marking an 82.96 percent rise in his score since October.
BIGBANG’s G-Dragon took fourth place with a brand reputation index of 6,252,165, while BLACKPINK’s Jennie rounded out the top five with a score of 5,531,206.
Check out the top 30 for this month below!
- BLACKPINK’s Rosé
- aespa’s Karina
- BTS’s Jin
- BIGBANG’s G-Dragon
- BLACKPINK’s Jennie
- IVE’s Jang Won Young
- ASTRO’s Cha Eun Woo
- aespa’s Winter
- Girls’ Generation’s Taeyeon
- IVE’s An Yu Jin
- BTS’s Jimin
- BLACKPINK’s Jisoo
- Red Velvet’s Irene
- BTS’s Jungkook
- SEVENTEEN’s Jun
- BLACKPINK’s Lisa
- SEVENTEEN’s Mingyu
- SHINee’s Key
- SEVENTEEN’s Jeonghan
- IVE’s Rei
- Girls’ Generation’s Seohyun
- BTS’s V
- BTS’s RM
- Girls’ Generation’s YoonA
- SEVENTEEN’s Wonwoo
- Red Velvet’s Wendy
- EXO’s Baekhyun
- IVE’s Leeseo
- THE BOYZ’s Juyeon
- THE BOYZ’s Hyunjae
Watch aespa’s variety show “aespa’s Synk Road” with subtitles on Viki below:
And BTS’s film “BREAK THE SILENCE: THE MOVIE” below!
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