December Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from November 4 to December 4. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for December.

Byeon Woo Seok held onto his spot at the top of the list with a brand reputation index of 3,069,433, marking a 48.54 percent increase in his score since last month.

Lim Young Woong also maintained his position at second place with a brand reputation index of 2,169,225, marking a 47.67 percent rise in his score since November.

BLACKPINK rose to third place after seeing an impressive 102.48 percent increase in their brand reputation index, bringing their total score to 2,094,510 for December.

Son Heung Min similarly climbed to fourth place after seeing a 126.68 percent rise in his brand reputation index, bringing his total score for the month to 1,853,726.

Finally, ASTRO’s Cha Eun Woo came in at a close fifth with a brand reputation index of 1,804,895, marking a 114.42 percent increase in his score since November.

Check out the top 30 for this month below!

  1. Byeon Woo Seok
  2. Lim Young Woong
  3. BLACKPINK
  4. Son Heung Min
  5. ASTRO’s Cha Eun Woo
  6. Kim Soo Hyun
  7. BTS
  8. Yoo Jae Suk
  9. Gong Yoo
  10. aespa
  11. Ma Dong Seok
  12. SEVENTEEN
  13. Baek Jong Won
  14. Kim Hye Soo
  15. IVE
  16. Kim Jong Kook
  17. Shin Yubin
  18. Lee Chan Won
  19. Kim Tae Ri
  20. IU
  21. Kim Go Eun
  22. Girls’ Generation’s Taeyeon
  23. BIBI
  24. Red Velvet
  25. Kim Yuna
  26. Kang Daniel
  27. Park Eun Bin
  28. Young Tak
  29. Um Tae Goo
  30. Shin Dong Yup

Watch Byeon Woo Seok in his hit drama “Lovely Runner” with subtitles on Viki below:

Watch Now

Or check out his past drama “Moonshine” below!

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