December Movie Star Brand Reputation Rankings Announced

Dec 17, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from November 17 to December 17.

Hwang Jung Min topped this month’s list with a brand reputation index of 6,639,427, marking a whopping 374.19 percent increase in his score since November. High-ranking phrases in his keyword analysis included “Best Actor award,” “Punghyanggo,” and “play,” while his highest-ranking related terms included “award,” “congratulate,” and “travel.” Hwang Jung Min’s positivity-negativity analysis also revealed a score of 89.52 percent positive reactions.

Lee Jung Jae took second place for December with a brand reputation index of 4,872,651, marking an 84.78 percent rise in his score since last month.

Song Seung Heon ranked third with a brand reputation index of 4,333,090, marking a 60.67 percent increase in his score since November.

Um Tae Goo held onto his spot at fourth place with a brand reputation index of 4,267,959, marking a 52.55 percent rise in his score since last month.

Finally, Kim Nam Gil came in at a close fifth after seeing an impressive 125.83 increase in his brand reputation index, bringing his total score to 4,266,489 for December.

Check out the top 30 for this month below!