December Drama Actor Brand Reputation Rankings Announced

Dec 18, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between November 11 and December 11.

Kim Nam Gil, who is currently starring in “The Fiery Priest 2,” topped this month’s list with a brand reputation index of 3,121,696. High-ranking phrases in his keyword analysis included “The Fiery Priest,” “dressed as a woman,” and “character of a lifetime,” while his highest-ranking related terms included “transform,” “sincere,” and “pretty.” Kim Nam Gil’s positivity-negativity analysis also revealed a score of 91.02 percent positive reactions.

“When the Phone Rings” star Yoo Yeon Seok took second place for December with a brand reputation index of 2,841,158.

The stars of “The Trunk” swept the next two spots on the list: Gong Yoo ranked third with a brand reputation index of 2,624,241, while Seo Hyun Jin came in at a close fourth with a score of 2,514,876.

Finally, “The Tale of Lady Ok” star Lim Ji Yeon rounded out the top five with a brand reputation index of 2,373,405.

Check out the top 30 for this month below!