December Idol Group Brand Reputation Rankings Announced

Dec 21, 2024

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from November 19 to December 19.

BLACKPINK held onto their spot at the top of the list this month with a brand reputation index of 13,024,795, marking a 1.39 percent increase in their score since November. High-ranking phrases in the group’s keyword analysis included “Rosé,” “solo,” and “APT.”, while their highest-ranking related terms included “record,” “participate,” and “reveal.” BLACKPINK’s positivity-negativity analysis also revealed a score of 92.82 percent positive reactions.

SEVENTEEN rose to second place for December with a brand reputation index of 6,009,687.

Meanwhile, BTS ranked third with a brand reputation index of 5,735,127.

aespa held onto their spot at fourth place with a brand reputation index of 4,618,394 for the month.

Finally, IVE came in at a close fifth with a brand reputation index of 4,592,066.

Check out the top 30 for this month below!