December Star Brand Reputation Rankings Announced

Dec 29, 2024

The Korean Business Research Institute has published its brand reputation rankings for all stars during the month of December!

The rankings were determined through an analysis of various stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from November 29 to December 29.

BLACKPINK held onto their spot at the top of the list this month with a brand reputation index of 15,230,703 for December.

Byeon Woo Seok also maintained his position at second place with a brand reputation index of 9,965,852, marking a 24.12 percent increase in his score since last month.

Lim Young Woong held steady with a brand reputation index of 9,140,823, marking a 19.25 percent rise in his score since November.

Soccer star Son Heung Min took fourth place with a brand reputation index of 8,890,378, marking a 26.61 percent increase in their score since last month.

Finally, SEVENTEEN came in at a close fifth with a brand reputation index of 8,728,103, marking a 36.84 percent rise in their score since November.

Check out the top 30 for this month below!