January Boy Group Brand Reputation Rankings Announced

Jan 11, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for male idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community indexes of various boy groups, using big data collected from December 11, 2024 to January 11, 2025.

SEVENTEEN topped the list with a brand reputation index of 8,366,546, marking a 37.02 percent increase in their score since December. High-ranking phrases in the group’s keyword analysis included “CARAT,” “BSS,” and “album,” while their highest-ranking related terms included “perform,” “record,” and “comeback.” SEVENTEEN’s positivity-negativity analysis also revealed a score of 91.96 percent positive reactions.

BTS rose to second place with a brand reputation index of 6,856,676, marking a 51.24 percent increase in their score since last month.

Meanwhile, BIGBANG took third place for the month with a brand reputation index of 4,442,349.

NCT came in at a close fourth with a brand reputation index of 4,247,847, marking a 72.31 percent rise in their score since December.

Finally, Stray Kids rounded out the top five with a brand reputation index of 3,696,264, marking a 45.52 percent increase in their score since last month.

Check out the top 30 for this month below!