January Movie Star Brand Reputation Rankings Announced

Jan 14, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for film actors!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular movie stars, using big data collected from December 14, 2024 to January 14, 2025.

Hyun Bin topped this month’s list with a brand reputation index of 4,824,632, marking a staggering 157.45 percent increase in his score since December. High-ranking phrases in his keyword analysis included “Harbin” and “Ahn Jung Geun,” while his highest-ranking related terms included “agonize,” “donate,” and “thankful.” Hyun Bin’s positivity-negativity analysis also revealed a score of 84.03 percent positive reactions.

Lee Jun Hyuk took second place for January with a brand reputation index of 4,593,532, marking an impressive 110.93 percent rise in his score since last month.

Lee Je Hoon ranked third for the month with a brand reputation index of 3,045,105, while Lee Byung Hun came in at a close fourth with a score of 3,042,003.

Finally, Lee Jung Jae rounded out the top five for January with a brand reputation index of 2,875,045.

Check out the top 30 for this month below!