January Variety Star Brand Reputation Rankings Announced
The Korean Business Research Institute has published this month’s brand reputation rankings for variety stars!
The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 50 popular entertainers, using big data collected from December 4, 2024 to January 4, 2025.
Yoo Jae Suk held onto his spot at the top of the list this month with a brand reputation index of 3,259,673. High-ranking phrases in his keyword analysis included “You Quiz on the Block,” “Punghyanggo,” and “Running Man,” while his highest-ranking related terms included “talk,” “humble,” and “not airing.” Yoo Jae Suk’s positivity-negativity analysis also revealed a score of 84.05 percent positive reactions.
Jun Hyun Moo rose to second place with a brand reputation index of 2,420,584, while Shin Dong Yup came in at a close third with a score of 2,397,769.
Kim Jong Kook took fourth place with a brand reputation index of 1,955,373, and Tak Jae Hoon rounded out the top five for January with a score of 1,642,531/
Check out the top 30 for this month below!
- Yoo Jae Suk
- Jun Hyun Moo
- Shin Dong Yup
- Kim Jong Kook
- Tak Jae Hoon
- Ahn Jung Hwan
- Kim Gura
- Kim Joon Ho
- Cho Sae Ho
- Lee Kyung Kyu
- Kim Sook
- Yang Se Chan
- Lee Soo Geun
- Seo Jang Hoon
- Super Junior’s Kim Heechul
- Kang Ho Dong
- Park Na Rae
- Defconn
- Jang Do Yeon
- Cha Tae Hyun
- Song Ji Hyo
- Hong Jin Kyung
- Lee Ji Hye
- Hong Hyun Hee
- Kim Jong Min
- Moon Se Yoon
- Kim Sung Joo
- Ji Suk Jin
- Park Myung Soo
- Jung Hyung Don
Check out Yoo Jae Suk’s new variety show “Whenever Possible” on Viki below:
Or watch him and Kim Jong Kook in “Running Man” below!
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Top Photo Credit: Xportsnews
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