January Drama Actor Brand Reputation Rankings Announced

Jan 22, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between December 9, 2024 and January 9, 2025.

“Squid Game 2” star Lee Jung Jae topped this month’s list with a brand reputation index of 5,459,256. High-ranking phrases in his keyword analysis included “Seong Gi Hun,” “Squid Game,” and “Netflix,” while his highest-ranking related terms included “immersed,” “amazing,” and “endure.” Lee Jung Jae’s positivity-negativity analysis also revealed a score of 92.67 percent positive reactions.

The stars of “The Tale of Lady Ok” claimed two of the top four spots this month: Choo Young Woo took second place with a brand reputation index of 4,531,197, while Lim Ji Yeon ranked fourth with a brand reputation index of 4,271,130.

Meanwhile, Kim Nam Gil—who recently starred in “The Fiery Priest 2”—came in at a close third with a brand reputation index of 4,418,303.

Yoo Yeon Seok of “When the Phone Rings” rounded out the top five with a brand reputation index of 3,373,566.

Check out the top 30 for this month below!