January Idol Group Brand Reputation Rankings Announced

Jan 26, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from December 23, 2024 to January 23, 2025.

BLACKPINK continued their reign at the top of the list this month with a brand reputation index of 11,241,702. High-ranking phrases in the group’s keyword analysis included “Rosé,” “full group,” and “Jennie,” while their highest-ranking related terms included “look forward to,” “root for,” and “comeback.” BLACKPINK’s positivity-negativity analysis also revealed a score of 93.20 percent positive reactions.

SEVENTEEN held onto their spot at second place with a brand reputation index of 8,026,659, marking a 33.56 percent increase in their score since December.

BTS similarly maintained their position at third place with a brand reputation index of 6,340,427, marking a 10.55 percent rise in their score since last month.

IVE rose to fourth place with a brand reputation index of 5,479,545, marking a 19.33 percent increase in their score since December.

Finally, aespa rounded out the top five with a brand reputation index of 5,150,630, marking an 11.52 percent rise in their score.

Check out the top 30 for this month below!