January Advertisement Model Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!

The rankings were determined through an analysis of consumer behavior, using big data collected from December 2, 2024 to January 2, 2025. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for January.

Byeon Woo Seok continued his reign at the top of the list this month with a brand reputation index of 3,336,641, marking an 8.71 percent increase in his score since December.

Soccer star Son Heung Min jumped to second place with a brand reputation index of 2,664,303, marking a 43.73 percent rise in his score since last month.

Meanwhile, Lim Young Woong took third place for January with a brand reputation index of 2,093,939.

aespa rose to fourth place with a brand reputation index of 1,579,440, marking a 73.70 percent increase in their score since December.

Finally, ASTRO’s Cha Eun Woo held onto his spot at fifth place with a brand reputation index of 1,290,397 for January.

Check out the top 30 for this month below!

  1. Byeon Woo Seok
  2. Son Heung Min
  3. Lim Young Woong
  4. aespa
  5. ASTRO’s Cha Eun Woo
  6. BTS
  7. BLACKPINK
  8. Kim Soo Hyun
  9. SEVENTEEN
  10. Yoo Jae Suk
  11. Kim Go Eun
  12. Lee Jung Jae
  13. IVE
  14. Hyun Bin
  15. Kim Jong Kook
  16. Lee Chan Won
  17. Lee Byung Hun
  18. Gong Yoo
  19. Seo Hyun Jin
  20. Ma Dong Seok
  21. ILLIT
  22. Jung Hae In
  23. Park Eun Bin
  24. BIBI
  25. Kang Daniel
  26. Kim Hye Yoon
  27. LE SSERAFIM
  28. TWS
  29. Young Tak
  30. Kim Dong Hyun

Watch Byeon Woo Seok in his drama “Lovely Runner” on Viki below:

Watch Now

Or check out his past drama “Flower Crew: Joseon Marriage Agency” below!

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