February Drama Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for dramas!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, community awareness, and viewership indexes of 17 popular dramas, using big data collected from January 11 to February 11.

“Love Scout” topped this month’s list with a brand reputation index of 16,384,706 for February. High-ranking phrases in the drama’s keyword analysis included “Lee Jun Hyuk,” “Han Ji Min,” and “honey-sweet chemistry,” while its highest-ranking related terms included “sweet,” “date,” and “confess.” The show’s positivity-negativity analysis also revealed a score of 90.83 percent positive reactions.

“The Tale of Lady Ok” held onto its spot at second place with a brand reputation index of 14,441,150, while “Squid Game 2” came in at a close third with a score of 13,769,526.

“Iron Family” rose to fourth place with a brand reputation index of 8,927,848, while “The Queen Who Crowns” rounded out the top five with a score of 6,961,809.

Check out the top 17 for this month below!

1. “Love Scout”
2. “The Tale of Lady Ok”
3. “Squid Game 2”
4. “Iron Family”
5. “The Queen Who Crowns”
6. “Unmasked”
7. “Motel California”
8. “Cinderella Game”
9. “When the Stars Gossip”
10. “The Trauma Code: Heroes on Call”
11. “Who Is She!”
12. “Moving”
13. “Study Group”
14. “My Merry Marriage”
15. “Desperate Mrs. Seon Ju”
16. “Check in Hanyang”
17. “Namib”

Watch full episodes of “Love Scout” with subtitles on Viki below:

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Or binge-watch all of “Iron Family” below:

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And “The Queen Who Crowns” below!

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