February Idol Group Brand Reputation Rankings Announced

Feb 12, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for all idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various idol groups, using big data collected from January 12 to February 12.

IVE topped this month’s list with a brand reputation index of 6,762,275, marking a 23.41 percent increase in their score since January. High-ranking phrases in the group’s keyword analysis included “ATTITUDE,” “REBEL HEART,” and “million-seller,” while their highest-ranking related terms included “charming,” “powerful,” and “comeback.” IVE’s positivity-negativity analysis also revealed a score of 92.95 percent positive reactions.

BLACKPINK took second place for the month with a brand reputation index of 6,598,735, while SEVENTEEN ranked third with a score of 5,413,201.

BTS came in fourth with a brand reputation index of 4,539,686, and aespa rounded out the top five with a score of 4,061,320 for February.

Check out the top 30 for this month below!