February Girl Group Member Brand Reputation Rankings Announced

Feb 16, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual girl group members!

The rankings were determined through an analysis of the consumer participation, media coverage, communication, and community awareness indexes of 712 girl group members, using big data collected from January 16 to February 16.

IVE’s Jang Won Young topped this month’s list after seeing a whopping 122.42 percent increase in her brand reputation index since January. Her total score for February came out to 13,495,463.

High-ranking phrases in Jang Won Young’s keyword analysis included “Lucky Vicky,” “REBEL HEART,” and “Buddha’s Words,” while her highest-ranking related terms included “all-kill,” “record,” and “advertise.” Jang Won Young’s positivity-negativity analysis also revealed a score of 94.97 percent positive reactions.

Meanwhile, BLACKPINK’s Rosé took second place for February with a brand reputation index of 10,417,315.

aespa’s Karina came in third place with a brand reputation index of 7,692,304, marking a 22.83 percent rise in her score since January.

BLACKPINK’s Jennie held onto her spot at fourth place with a brand reputation index of 7,221,049, marking a 43.38 percent increase in her score since last month.

Finally, IVE’s An Yu Jin rounded out the top five after seeing a 48.59 percent increase in her brand reputation index since January, bringing her total score for February to 5,649,447.

Check out the top 30 for this month below!