February Drama Actor Brand Reputation Rankings Announced

Feb 19, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for drama actors!

The rankings were determined through a data analysis of the media coverage, participation, interaction, and community indexes of 50 actors who appeared in dramas that aired between January 13 and February 13.

Choo Young Woo, who recently starred in both “The Trauma Code: Heroes on Call” and “The Tale of Lady Ok,” topped this month’s list with a brand reputation index of 11,508,517. High-ranking phrases in his keyword analysis included “meme-rich,” “dual roles,” and “Korea National University of Arts,” while his highest-ranking related terms included “handsome,” “solid,” and “heartwarming.” Choo Young Woo’s positivity-negativity analysis also revealed a score of 91.43 percent positive reactions.

Lee Jun Hyuk, who recently starred in “Love Scout,” took second place for the month with a brand reputation index of 9,209,977.

Cha Joo Young of “The Queen Who Crowns” ranked third with a brand reputation index of 5,659,387, while “Love Scout” leading lady Han Ji Min came in at a close fourth with a score of 5,360,590.

Finally, “Squid Game 2” star Lee Jung Jae rounded out the top five with a brand reputation index of 5,178,120.

Check out the top 30 for this month below!