February Individual Idol Brand Reputation Rankings Announced

The Korean Business Research Institute has revealed this month’s brand reputation rankings for individual idols!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of 1,730 idols, using big data collected from January 21 to February 21.

IVE’s Jang Won Young topped this month’s list with a brand reputation index of 8,720,413, marking a 68.63 percent increase in her score since January. High-ranking phrases in her keyword analysis included “Lucky Vicky,” “REBEL HEART,” and “elementary school president,” while her highest-ranking related terms included “far ahead,” “grow,” and “record.” Jang Won Young’s positivity-negativity analysis also revealed a score of 93.20 percent positive reactions.

BLACKPINK’s Rosé took second place for the month with a brand reputation index of 6,414,396.

BLACKPINK’s Jennie rose to third place after seeing an 88.87 percent rise in her brand reputation index, bringing her total score for February to 6,041,269.

Meanwhile, aespa’s Karina ranked fourth for the month with a brand reputation index of 4,791,612.

Finally, IVE’s An Yu Jin came in at a close fifth with a brand reputation index of 4,756,309, marking a 33.94 percent increase in her score since January.

Check out the top 30 for this month below!

1. IVE’s Jang Won Young
2. BLACKPINK’s Rosé
3. BLACKPINK’s Jennie
4. aespa’s Karina
5. IVE’s An Yu Jin
6. BTS’s Jimin
7. BIGBANG’s G-Dragon
8. NU’EST and Wanna One’s Hwang Minhyun
9. BTS’s Jin
10. ASTRO’s Cha Eun Woo
11. BTS’s Jungkook
12. BLACKPINK’s Jisoo
13. aespa’s Winter
14. SHINee’s Key
15. BTS’s V
16. IVE’s Rei
17. BLACKPINK’s Lisa
18. Super Junior’s Kim Heechul
19. Wanna One’s Kang Daniel
20. RIIZE’s Wonbin
21. IVE’s Leeseo
22. IVE’s Liz
23. SEVENTEEN’s Mingyu
24. Red Velvet’s Irene
25. SEVENTEEN’s Jeonghan
26. EXO’s Baekhyun
27. Super Junior’s Kyuhyun
28. aespa’s Giselle
29. cignature’s Jeewon
30. BIGBANG’s Taeyang

Watch Hwang Minhyun in his new drama “Study Group” on Viki below:

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