Watch: Girls' Generation's YoonA Named Global Ambassador For Sulwhasoo

Feb 28, 2025

It’s finally official: Girls’ Generation’s YoonA is the new face of Sulwhasoo!

On February 28 KST, the luxury Korean beauty brand announced that YoonA had been chosen as its new global ambassador.

In its official English statement, Sulwhasoo announced, “The wait is over! An icon of elegance and beauty, Lim YoonA is joining Sulwhasoo as our newest Global Ambassador! From her idol debut in 2007 to her rise as a celebrated actress, she continues to inspire with her timeless grace. Join us in celebrating this exciting new chapter—welcome to the Sulwhasoo family, Lim YoonA!”

The brand also remarked, “[Just] as Lim YoonA’s acting spectrum continues to deepen and diversify over time, Sulwhasoo’s commitment to “Holistic Beauty” strives for growth in both inner and outer harmony. Stay tuned for our journey ahead.”

Check out YoonA’s new commercial video and photos for Sulwhasoo below!