IVE's "I AM" Becomes Their Fastest MV To Hit 300 Million Views

IVE has just set a personal record with their music video for “I AM”!

On March 2 at around 3:30 a.m. KST, IVE’s music video for their smash hit “I AM” surpassed 300 million views on YouTube, making it their second music video to do so after “After LIKE.”

IVE originally released the music video for “I AM” on April 10, 2023 at 6 p.m. KST, meaning that it took just over 1 year, 10 months, and 19 days to reach the milestone.

“I AM” is now IVE’s fastest music video ever to hit the 300 million mark, breaking their previous record of approximately 2 years, 3 months, and 10 days set by “After LIKE” last year.

Congratulations to IVE!

Watch the iconic music video for “I AM” again below: