Rising Star Brand Reputation Rankings Announced

Mar 01, 2025

The Korean Business Research Institute has published this month’s brand reputation rankings for rising stars!

The rankings were determined through an analysis of various rising stars’ media coverage, consumer participation, interaction, and community awareness indexes, using big data collected from January 27 to February 27.

Byeon Woo Seok topped this month’s list with a brand reputation index of 5,768,040, marking a 15.43 percent increase in his score since last month.

Choo Young Woo took second place with a brand reputation index of 4,340,380, marking a 30.48 percent rise in his score.

Park Ji Hyeon ranked third with a brand reputation index of 3,857,533, while Lee Jun Hyuk came in at a close fourth with a score of 3,771,018.

Finally, Stray Kids rounded out the top five with a brand reputation index of 2,610,216, marking a 9.14 percent increase in their score since last month.

Check out the top 30 for this month below!