March Rookie Idol Group Brand Reputation Rankings Announced

Mar 03, 2025

The Korean Business Research Institute has revealed this month’s brand reputation rankings for rookie idol groups!

The rankings were determined through an analysis of the consumer participation, media coverage, interaction, and community awareness indexes of various rookie idol groups, using big data collected from February 3 to March 3. Only idols who debuted in 2023 or later were considered for the rankings.

STARSHIP Entertainment’s new girl group KiiiKiii topped this month’s list with a brand reputation index of 1,592,255. High-ranking phrases in the group’s keyword analysis included “I DO ME,” “DEBUT SONG,” and “Gen Z Charm,” while their highest-ranking related terms included “debut,” “freedom,” and “hip.” KiiiKiii’s positivity-negativity analysis also revealed a score of 84.91 percent positive reactions.

SM Entertainment’s new eight-member girl group Hearts2Hearts took second place for the month with a brand reputation index of 1,407,391.

BABYMONSTER ranked third with a brand reputation index of 1,321,329, a 21.95 decrease in their score since last month.

BOYNEXTDOOR came in fourth place with a brand reputation index of 1,234,963, while TWS rounded out the top five for March with a score of 1,158,155.

Check out the top 20 for this month below!